Where it all begins.
For founders who need the foundation built properly first.

Before a single colour is chosen or logo sketched, the most important work happens – understanding who you are, who you're for, and what makes you genuinely different.

The Clarity Project is a full brand immersion. We go deep into your purpose, values, audience, positioning, and voice – and deliver it all in a comprehensive 25+ page Brand Strategy Handbook you'll refer back to for years.

This is the foundation everything else is built on.

What's included:

• Brand discovery call

• Purpose, mission and vision

• Brand values

• Target audience profiles

• Competitor and market analysis

• Positioning

• Brand archetypes

• Messaging pillars

• Tone of voice guide

• 25+ page Brand Strategy Handbook

Right for you if you're building a brand that needs strategy and depth, rebranding after a period of growth, or you've always felt like something underneath just isn't quite right. This is where we fix that.

The Clarity Project can be completed as a standalone engagement or as the foundation to Brand Identity.

Bring it to life.

Where strategy becomes something you can see, feel and share with the world.

Every brand identity we create begins with strategic thinking – we take time to understand your business, your people, and what you stand for.

The result is a complete visual identity that feels unmistakably you – cohesive, considered, and built to connect with the people who matter most to your business.

What's included:

• Brand discovery and light strategic thinking

• Logo suite (primary, secondary, brandmark, submarks & motifs)

• Colour palette

• Typography system

• Brand illustration, patterns or textures

• Photography and creative direction guidance

• Brand guidelines document

Right for you if your business is focused, your offering is clear, and you're ready to show up with confidence. You know who you are – you just need it to look the part.

Clients who have completed The Clarity Project receive a discount on Brand Identity — because the groundwork is already done.

Take your brand into the world.

A brand lives everywhere your audience encounters you. Once your identity is established, we can extend it across every touchpoint that matters.

Website Design
A beautifully designed digital home that connects and converts. Built in Squarespace or Shopify, your website will feel like a true extension of your brand – thoughtful, visually compelling and easy to use.

Other Brand Applications

• Packaging design and label artwork

• Social media strategy, templates and content design

• Brand collateral — lookbooks, menus, signage, advertising assets and more

• Custom illustration

All applications are quoted separately based on scope. Existing Sway clients receive priority booking.

We're not going anywhere.

Your brand isn't a one-time project. Running a business means there's always creative work to be done – and having someone who already knows your brand inside out is worth its weight in gold.

For founders who want ongoing creative partnership, we offer monthly retainer packages and project-based support to keep your brand consistent, current, and always working hard for you.

This is for you if you're established in the market and looking for a trusted creative partner to call on – whether that's a product refresh, a campaign, a new platform, or simply keeping your website looking fresh.

Ongoing support is available to existing Sway clients and select new clients.