We collaborate with brands in the wellness, lifestyle and creative industries, guiding them from vision to launch through a strategic and thoughtful design journey.

FEATURED WORK →

Person using a tablet on a white desk, with a notebook, pen, and decorative tray with rings and dried flowers nearby, next to a window.

Why Sway?

In a world increasingly shaped by AI, we lean into the organic. We believe branding should feel human — full of texture, depth, and warmth. Nature is our greatest muse, reminding us that there is magic in things that are raw, real, and constantly evolving.
We question. We explore. We stay curious. About the world around us, but also about you and your dreams. From day one, we’re 110% invested in your story, your business, and your vision. Our approach is boutique and exploratory, with each journey thoughtfully tailored to your brand’s needs and goals. The connections we build with clients often outlast the project itself. Many return again and again, and to us, that’s the highest compliment.
Every brand is unique — our job is to uncover what makes yours unmistakably different, and celebrate it! Through thoughtful exploration and creative strategy, we’ll find your magic ingredient and bring it to life in a way that’s empowering and memorable.
Sway is a connected creative studio. We collaborate with a trusted network of photographers, printers, copywriters and more, bringing the right people into the project to help your brand shine.

OUR OFFERINGS →

She worked seamlessly alongside me, offering proactive suggestions and guiding the process with a gentle confidence that made me feel completely supported – Michelle, Koa Botanics

A woman with blonde hair smiling while holding a white mug filled with coffee, sitting on a light-colored sofa in a bright room with large windows and white curtains.

MEET THE FOUNDEr

I’m Kylie ~ mother, strategist, and the creative force behind Sway. I've spent the better part of 20 years helping founders turn good businesses into brands people actually remember.

I see life through an inquisitive lens, always searching for meaning and noticing the beauty in the everyday. My curiosity leads me to want to understand those around me — what drives them, what sparks their fire, and what stories they carry.

This is the energy I bring into every collaboration — grounded, intuitive and assuring. I consistently hear from clients that I truly ‘get’ them — and that means the world to me.

Things that inspire me… my boys, listening to music while walking or driving, slow mornings, sitting with a drink in the sun, and the ocean.

My background spans NZ to London — from an Auckland studio specialising in hospitality branding across Asia Pacific, to in-house roles and ad agencies in the UK. Add nearly two decades of small business partnerships to that, and brand strategy starts to feel like second nature. Some of the brands I've worked on, including Woody's Free Range and Honuka, have gone on to win industry awards for their products — and I'd like to think the brand plays a part in that.

For the profiling geeks like me, I’m a:
Generator 2/5 — INFP — Enneagram 4w5

THE SUPPORT TEAM

Orla Slater // Web design

Anastasia Andropova // Graphic design

OUR CORE VALUES

Curious wonder

See the world with an inquisitive eye. Find magic in the ordinary.

Intentional intuition

Channel purposeful insight to create designs that feel right.

The sweet spot

Find harmony between strategy and soul, timelessness and trend, grounded presence and letting your hair down.

Be as you wish to seem

Help embody the vision you want the world to see.