We collaborate with brands in the wellness, lifestyle and creative industries, guiding them from vision to launch through a transformative and thoughtful design journey.
Why Sway?
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In a world increasingly shaped by AI, we lean into the organic. We believe branding should feel human — full of texture, depth, and warmth. Nature is our greatest muse, reminding us that there is magic in things that are raw, real, and constantly evolving.
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We question. We explore. We stay curious. About the world around us, but also about you and your dreams. From day one, we’re 110% invested in your story, your business, and your vision. Our approach is boutique and exploratory, with each journey thoughtfully tailored to your brand’s needs and goals. The connections we build with clients often outlast the project itself. Many return again and again, and to us, that’s the highest compliment.
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Every brand is unique — our job is to uncover what makes yours unmistakably different, and celebrate it! Through thoughtful exploration and creative strategy, we’ll find your magic ingredient and bring it to life in a way that’s empowering and memorable.
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Sway is a connected creative studio. We collaborate with a trusted network of photographers, printers, copywriters and more, bringing the right people into the project to help your brand shine.
She worked seamlessly alongside me, offering proactive suggestions and guiding the process with a gentle confidence that made me feel completely supported – Michelle, Koa Botanics
She worked seamlessly alongside me, offering proactive suggestions and guiding the process with a gentle confidence that made me feel completely supported – Michelle, Koa Botanics
MEET THE FOUNDErI’m Kylie ~ mother, dreamer, creative, and the purpose-driven, sunshine seeking Gemini behind Sway.
I see life through an inquisitive lens, always searching for meaning and noticing the beauty in the everyday. My curiosity leads me to want to understand those around me — what drives them, what sparks their fire, and what stories they carry.
This is the energy I bring into every collaboration: grounded, intuitive, and quietly powerful. I consistently hear from clients that I truly ‘get’ them — and that means the world to me.
Things that inspire me… my boys, listening to music while walking or driving, slow mornings, sitting with a drink in the sun, and the ocean.
For the profiling geeks like me, I’m a:
Generator 2/5 — INFP — Enneagram 4w5
THE SUPPORT TEAMOrla Slater // Web design
Anastasia Andropova // Graphic design
OUR CORE VALUESCurious wonder
See the world with an inquisitive eye. Find magic in the ordinary.
Intentional intuition
Channel purposeful insight to create designs that feel right.
The sweet spot
Find harmony between strategy and soul, timelessness and trend, grounded presence and letting your hair down.
Be as you wish to seem
Help embody the vision you want the world to see.
